Case Study
Forged in Digital Fire
Client
Royal Canadian Steel
Year
2023
Duration
6 weeks
Role
Design · Development · CMS
Category
Website
01 — Overview
The Project
Royal Canadian Steel's digital forge just got an upgrade. They've reforged their website into a sleek, intuitive platform, mirroring the strength and precision of their steel craftsmanship.
02 — The Challenge
What needed solving
An established North American steel exporter with decades of craftsmanship was operating on a legacy website that failed to communicate the precision of their physical product. Visitors weren't converting and the brand felt outdated.
03 — Our Approach
How we built it
We rebuilt the entire experience around the metaphor of steel itself — disciplined typography, structural grids, and a navigation system that mirrors the methodical nature of the trade. WordPress provided non-technical staff with full control of associated companies, careers, and logistics content.
04 — Deliverables
What we shipped.
- 01Brand-aligned UI design→
- 02Custom WordPress theme→
- 03Responsive build (desktop + tablet + mobile)→
- 04Careers + Associated Companies modules→
- 05Performance optimization→
05 — Tech Stack
The tools behind the build.
HTML5CSS3JavaScriptPHPWordPressPhotoshop